- #Callaway x hot driver right drivers#
- #Callaway x hot driver right pro#
- #Callaway x hot driver right series#
In there case, they need higher launch AND higher spin. The majority of golfers today swing under 100 mph. With respect, while technically you may be correct, the reality is that’s not entirely accurate. Regardless of what you might believe, it’s actually been a while since we actually saw a golf company release 3 or 4 distinct models in a single season, but you better get used to it, those days are about to return.
#Callaway x hot driver right drivers#
If I’m a golf company in a hyper-competitive market I’m going to keep releasing drivers so long as my pipeline is long enough to do so. In fact the only thing that can move product better than a price drop is new product.ĭespite all the grumblings about “new drivers every 2 weeks”, the reality is that consumers are willing to replace, upgrade, or otherwise change their drivers with regularity. This spring’s discounts have reiterated the fact that price drops can move product. While TaylorMade still enjoys a comfortable lead in metalwoods market share, it’s obvious that Callaway is going to do everything it possibly can to regain its spot on top of the industry.Ĭhip Brewer clearly means business. Let’s call this the consequence of success. I suspect that while Callaway has a plan, they’re certainly reserving the right to change their mind should market conditions (competitor releases) make it in their best interest to get aggressive. Whether that driver will hit shelves this fall or early next year remains to be seen. On June 18th Callaway filed for yet another Trademark on the name Big Bertha Alpha.
#Callaway x hot driver right series#
Retail price is expected to be $399 for the driver, and $229 for the non-adjustable (glued) fairway wood.Īt first glace we think the FT Optiforce looks quite a bit like Callaway’s Japanese Market Legacy series (above).Īnd speaking of the Legacy lineup, recently 3 distinct Legacy models were added to the USGA’s conforming list.Ĭallaway looks to be cranking out drivers at a rate usually associated with…well…you know who.
#Callaway x hot driver right pro#
The FT Optiforce will be available in a 460cc standard model, and what we assume is a 440cc Pro Model. We’re told that stock shaft offerings for Callaway FT Optiforce Driver are the Project X Velocity 43 and Mitsubishi Diamana S+. The guys at South Florida Golf Magazine posted the below photo of the upcoming Callaway FT Optiforce Driver.Ĭallaway filed for the Trademark on the name back on January 30th, and the rumblings are that the new driver is going to be released within the next several weeks. Today the first concrete evidence of a new Callaway driver surfaced. That driver you bought a month ago…it’s quickly creeping closer towards obsolescence. We’ve been hearing rumors about accelerated product launches (which translates to decreased product life-cycles) since this spring’s price wars began. The war for market share, and I suppose by extension the hearts (and dollars) of the golfing consumer, between TaylorMade and Callaway is heating up.
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